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COVER STORY: Texture Plus - the quest for aesthetics and efficacy

The formulators quest for a new texture, a wow feeling and a point of difference for consumers is never ending

First impressions count and having the right texture for your product can make all the difference to the consumer when choosing a beauty product. Your chosen product needs to feel good on the skin, be efficacious and work well in the chosen packaging. 

Having the correct texture can have many beneficial effects when it comes to cosmetic products, it can help signal the quality and luxuriousness of the product, it can offer consumers a wow sensation that brings the user back to try the product again and again. It also has several other more functional benefits

Having the right texture can be vitally important to the way the formulation works on the skin. Too thick and the product won’t spread efficiently, too thin and the product will not give a sufficient film thickness and may run off. 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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