Evonik’s personal care rebrand has been recognised with two honours at the annual German Brand Awards in Berlin.
The Essen firm took awards in two categories – ‘Excellent Brands – Product Brand of the Year’ and ‘Excellent Brands – Beauty & Care’ – in recognition of its new Beauty & Personal Care brand identity.
Developed in collaboration with long-standing creative partner Liebchen+Liebchen, the new identity brings to life a magical and mystical brand that communicates Evonik’s promise to enable customers to turn their ideas into reality.
Built on the core pillars of sustainability, disruption, and partnership, the new brand identity was officially launched at industry trade shows PCHi in China and in-cosmetics Global in Paris.
The rebrand unites this expanded portfolio under one cohesive umbrella, positioning Evonik as a holistic solutions partner to the global beauty and personal care industry.
Inspired by natural elements, the visual language underscores the company’s commitment to sustainability, while bringing its slogan – ‘The Soul and Science of Beauty’ - to life.
“This achievement is a great honour and a strong validation of our strategic direction,” said Ute Schick, head of the Care Solutions business line.
“Our new brand identity reflects both the transformation of our portfolio and our ambition to empower customers to innovate and create – enabling ideas they may not have thought possible.”
The German Brand Award is an initiative of the German Design Council and GMK Markenberatung. With over 1,300 entries from 19 countries, German Brand Awards are among the most prestigious brand awards in Europe.
They honour companies, organizations and individuals who set new standards in brand strategy, communication and design, highlighting outstanding brand successes, innovative campaigns and forward-looking concepts.
Established in 2016, the awards are judged by an independent jury of experts from business, academia, consulting and creative agencies.
In a related development, Evonik is to cut a total of 3,200 jobs, including 2,150 positions in Germany from 2027 to the end of 2029.
Evonik will discontinue its global polyester business next year.
“The global political situation remains uncertain, and economic growth is persistently weak. At the same time, international competition is becoming increasingly fierce,” said CEO Christian Kullmann.
