Elkem Silicones has rebranded as Bluestar Silicones following the closing of the acquisition by Bluestar of the majority of Elkem’s silicones division.
Reviving Bluestar Silicones, the name the business held from 2007 to 2017, reconnects the company with a globally recognized and industry-leading brand, while the new visual identity, including the tagline “Living the Difference” expresses its forward-looking ambition and distinct position in the silicones market.
“Returning to the Bluestar Silicones name reconnects us with an established brand and a recognized heritage while expressing our renewed ambition for the future,” said Sandy Chen, Head of Bluestar Silicones.
“This is both a continuity move and a step forward for our company, our people, our customers and our partners.”
The announcement marks the beginning of a phased transition that will steadily progress over the next several months as the new identity is progressively deployed by the Lyon, France-based firm across touchpoints and geographies.
For customers and partners, the transition is designed to be seamless, with the same reliable operations, products and relationships in place, while opening the way for renewed ambitions in innovation, capabilities and sustainable growth.
Manufacturing sites, production processes, raw materials, product names, and commercial trademarks will remain unchanged.
"Bluestar’s ambition is to build on the company’s strong industrial, scientific and commercial foundation to further invest in its development as a leading global player, while continuing to serve customers with the proximity, agility, market understanding and application expertise they have come to know us for,” said Chen.
