Croda has commissioned a facility in Guangzhou that brings together its Croda Beauty Actives and Iberchem fragrances capabilities in China.
The new site comprises five buildings, principally for Iberchem fragrances, and brings together expanded R&D laboratories, offices, a production centre and a warehouse under one roof.
The centre also hosts Croda’s Beauty Actives business, most specifically botanicals, creating a stronger connection between complementary expertise and enabling deeper collaboration across teams and technologies to support customers more effectively.
Home to more than 170 full-time employees, the facility is considerably larger than Croda’s previous one and is designed to support the company’s continued growth in China and across Asia.
Its laboratories enable a broader team of fragrance specialists and perfumers to provide advanced customer support and drive research in fragrance technologies such as microencapsulation and neuroscience, while the fully robotised production centre enhances development precision, consistency and delivery times.
By co-locating expertise from both Croda Beauty and Iberchem, the facility enhances responsiveness, encourages knowledge sharing, and enables closer support for customers across the region.
Croda CEO Steve Foots said: "China is a strategically important market for Croda and a key driver of innovation across consumer care.
"The commissioning of our Guangzhou facility demonstrates our commitment to investing in capabilities that bring us closer to customers and enable us to respond more effectively to regional market needs.
He added: “By combining expertise across Beauty Actives, in particular botanical extracts from plants, and Fragrances, we are strengthening our ability to deliver differentiated innovation and support long-term growth in Asia."
The facility has been designed to support customers seeking scientifically substantiated ingredients, locally relevant botanical solutions and fragrance technologies tailored to regional consumer preferences.
It also strengthens Croda's ability to provide technical support, formulation expertise and supply reliability across the Asia region.
Sandra Breene, President of Croda Consumer Care, said: “What makes this centre especially exciting is the strength of integration it represents.
“By bringing together Iberchem’s fragrance expertise with our Beauty Actives capabilities, we are unlocking new possibilities – creating more holistic, multi-sensory solutions and enabling deeper, more meaningful co-creation with our customers."
