Givaudan Active Beauty has launched Neosalyl, a 100% natural and pure salicylic acid for skin and scalp that is organic compared to its synthetic alternative.
Korean beauty (or K-beauty as it is often dubbed) has taken the globe by storm. Its secret to ‘looking as luminous as is humanly possible’ is now sought across the world, and the rise in K-beauty trends in the West over recent years has been rapid.
Megatrends are global and influential paradigm shifts that shape long term consumer behaviour. Euromonitor’s three key megatrends – Connected Consumers, Premiumisation, and Experience More manifest and impact consumer behaviour