Several key changes have occurred in the personal care industry over the last twenty years. Firstly, there are fewer chemists working on the development of new formulations, due in part to consolidation and downsizing of the industry. Secondly, the lead time for new products has contracted. Thirdly, the regulatory requirements have expanded considerably. These changes have forced the formulator to work in a more efficient way, minimising the steps needed to commercialise a product.
The desire for natural cosmetics and personal care products has taken the industry into an exciting and challenging direction over the past few years. Indie brands and startups are now seen as proactive pioneers.