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Natural combination to restore hair's youthfulness

In an era where the world revolves around communication, hair plays a key role and among the more desired claims in hair care are density, strength and thickness.

However, ageing, stress, hormonal changes, unbalanced diets, UV and pollution are able to alter the normal hair cycle, accelerating hair loss and slowing down new hair growth in addition to the fact that it can induce the appearance of grey hair.

Specifically, the main causes of hair greying are an unbalanced redox homeostasis, reduced melanogenesis and less melanocyte stem cells migrating into the bulb. This phenomenon can also be worsened by emotional stress, heavy metals from tap water, and other external factors.

Although dying the hair grey has been a trend for young people which has been also adapted by women of all ages: they accept their grey hair and they feel comfortable with it, “ageing gracefully”.

Moreover, men blessed with grey wisdom highlights are known as silver foxes and are considered attractive and sexy. However, in an ageist society they prefer more pepper than salt in their hair. So, for them dying is not an option.

LipoTrue offers two active ingredients that prevent and improve the appearance of damaged, weakened or greying hair.  The first one is Anargy which is a very versatile ingredient that can be used in multiple applications including the classical and the trendier ones as to reinforce, redensify and lengthen hair, eyelashes and eyebrows or even beards.

It can be applied to reactivate and nourish dull hair and to redensify hair scalp, providing anti-ageing benefits. On the other hand, it can be included in formulations that are aimed to detoxify and protect hair from UV and pollution, not only obtaining a protective effect but also preventing hair ageing.

The second active ingredient is Wisegrade, which not only serves for products intended to provide hair with good health and luminosity, hence promoting the deceleration of the appearance of the signs of ageing. It has also proven to be an excellent candidate for formulations aimed to delay the appearance of grey hair and even arriving to revert the effect.

Proven efficacy
In terms of efficacy, Anargy has proven in vivo to reactivate hair follicles lengthening the anagen phase and redensifying hair scalp (up to 21,480 new hairs in the whole scalp in 150 days). Anargy also reduced hair loss after combing and washing (up to 76% less hair loss in 150 days) and reactivated the bulb providing a stronger and thicker hair.
 
On the other side, Wisegrade has proven its efficacy, both in vitro and in hair human follicles. It demonstrated to be able to protect the stem cells pool, provide antioxidant balance and reactivate pigmentation of hair follicles. In vivo, it was observed that Wisegrade is able to regulate the ratio between grey and natural hair colour and to provide antioxidant protection and gloss.

See more about LipoTrue

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Jacob K. Javits Convention Center, New York
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Upcoming Events

Cosmetic Ingredients & Technology Exhibition Japan (CITE JAPAN)

Pacifico Yokohama Exhibition Hall / North / Annex Hall
19 May – 21 May 2021

in-cosmetics Korea 2021

Hall C, Coex, Seoul, South Korea
14 - 16 July 2021

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Global 2021 - Barcelona

Fira Barcelona
5 - 7 October 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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