Perstorp and BRB, wholly-owned subsidiaries of Petronas Chemicals Group (PCG), have inaugurated an innovation hub in Shanghai, China.
The advanced laboratory will support growth in the region by increasing technical support for customers with a specific focus on the Asian market.
The Shanghai site will allow faster response time to its customers and combine technical expertise with a strong focus on product and application development as well as technical services, strengthening regional customer relationships with dedicated regional support.
It is one of several planned initiatives in the region to enhance innovation capabilities along the value chain and to strengthen PCG’s position as a leader within speciality chemicals.
The innovation hub will serve various market segments, including personal care, as well as the existing silicones and intermediates business.
Dr Debbie Chiu, COO of PCG Specialty Chemicals, said: “This investment reinforces our commitment to innovation and co-creation with our customers, as well as strengthening our global presence. It reflects our growth agenda, our strong ambition and commitment to progress.”
Dr. Axel Tuchlenski, head of innovation at PCG Specialty Chemicals, added: “With faster response times and reduced time to market, we are equipped to anticipate industry trends and deliver tailored solutions that meet our customers’ needs.
“This platform will enable more face-to-face interactions with customers in the Greater China and Asian market, to develop innovative solutions that align with market demands.”
