Unilever brand Vaseline has launched a body care range, Radiant X, created to specifically address the needs and concerns of black and brown skin including moisture imbalance, dark spots and uneven skin tone.
At the heart of the new line of products lies Vaseline Radiant X Even Nourishing Tone Body Lotion that includes 1% niacinamide, a form of Vitamin B3 proven to visibly reduce dark spots and even skin tone in two weeks.
The lotion also includes Unilever's proprietary ultra-hydrating lipids to help skin replenish its own ceramides and foster a more resilient, healthier skin barrier.
The range also includes Deep Nourishment Body Cream enriched with shea butter; Replenishing Hydrating Body Oil enriched with 1% lipids; and Deep Nourishment Hand Butter made with 100% shea butter.
“Through our longstanding work to improve access to equitable skin care, Vaseline knows the key to healthy-looking skin is not a one-size-fits-all approach. Yet, many products on the market treat all skin the same,” said Cara Sabin, President Beauty & Wellbeing at Unilever North America.
“This is the insight that inspired Vaseline Radiant X. This new line leads with a scientific approach, incorporating the best of science and beauty benefits to effectively address specific skin concerns in the melanin-rich community, who often go underserved,” she added.
