Lubrizol launches metaverse experience for beauty innovators

Lubrizol Life Science has launched Argireline peptide verse, an immersive virtual reality metaverse experience that celebrates the evolution of Argireline peptide.

The US firm says Argireline peptide verse invites industry innovators to explore ‘Inside the Future of Beauty’ with an “interactive and unforgettable experience that showcases the power of Argireline peptide in a way that has never been seen before”.

"In the Argireline peptide verse digital world, guests can create their own avatars and explore a futuristic, visually stunning environment inspired by the structure of skin," said a Lubrizol spokeswoman.

"Here they encounter engaging, informative displays while meeting, interacting and even speaking with other virtual visitors," she added.

There is even an arena for large groups to meet and view videos from a bigger-than-life screen.

For more information, visit https://www.lubrizol.com/.

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