Alibaba.com, one of the world’s leading B2B ecommerce marketplaces, has revealed its top beauty buyer trends.
The firm has seen triple-digit growth in the number of enquiries of speciality beauty products for skin and hair (286%); resource-saving beauty products (190%); and Vitamin-C infused products (107%); as well as a significant increase in the number of buyers purchasing anti-ageing serums (291%), on its platform.
As buyers increasingly look to source unique and differentiated products, Alibaba.com has also seen a significant increase in the number of beauty listings on its platform.
In the last year, more than 10,000 new ‘all-in-one’ beauty products – those that have been designed to simply a consumer’s beauty regime by combining moisturisers, sunscreens, and foundations into one step - have been listed Alibaba.com.
Finally, with rising costs impacting consumers’ disposable income around the globe combined with renewed demand for DIY categories, Alibaba.com has seen strong growth in the at-home beauty market.
Searches for DIY eyelashes, for example, increased 225% in March alone.
Michela Rubegni, Marketing Director, EU, Alibaba.com, said: “Consumers are increasingly demanding value-add products, particularly those focused on specific consumer needs, ingredients or uses, which is presenting a unique opportunity for beauty buyers—and brands.”
