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Alibaba.com reveals top global beauty e-commerce trends

Alibaba.com, one of the world’s leading B2B ecommerce marketplaces, has revealed its top beauty buyer trends.

The firm has seen triple-digit growth in the number of enquiries of speciality beauty products for skin and hair (286%); resource-saving beauty products (190%); and Vitamin-C infused products (107%); as well as a significant increase in the number of buyers purchasing anti-ageing serums (291%), on its platform. 

As buyers increasingly look to source unique and differentiated products, Alibaba.com has also seen a significant increase in the number of beauty listings on its platform.

In the last year, more than 10,000 new ‘all-in-one’ beauty products – those that have been designed to simply a consumer’s beauty regime by combining moisturisers, sunscreens, and foundations into one step - have been listed Alibaba.com.

Finally, with rising costs impacting consumers’ disposable income around the globe combined with renewed demand for DIY categories, Alibaba.com has seen strong growth in the at-home beauty market.

Searches for DIY eyelashes, for example, increased 225% in March alone.

Michela Rubegni, Marketing Director, EU, Alibaba.com, said: “Consumers are increasingly demanding value-add products, particularly those focused on specific consumer needs, ingredients or uses, which is presenting a unique opportunity for beauty buyers—and brands.”

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Upcoming Events

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

in-cosmetics Asia 2023

BITEC, Bangkok
7 - 9 November

Plastic Waste Free World Europe 2023

Koelnmesse, Cologne, Germany
08-09 Nov 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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