Surfachem has created two new concept ranges “to help consumers adapt to a new post-pandemic world”, based on new trends that its market research experts have identified
Surfachem has created two new concept ranges “to help consumers adapt to a new post-pandemic world”, based on new trends that its market research experts have identified. A number of new formulations are available from each of the concepts.
The key trend, the company said, is that life during COVID-19 “has brought many of us to be more in touch with our emotional wellbeing, leading to consumers being more connected to products, services and experiences that are designed around how they make a person feel”, or ‘emotional design’.
Feelings Forward uses the latest technologies from Surfachem’s principal Givaudan, such as MoodScentz and DreamScentz. The aim of this is to “to take consumers on a multisensory journey from sunrise to sunset with a range of products for different times of the day” and thus create a stronger connection between them and the products.
Meanwhile, Complexion Confidence draws on the ‘maximalism’ that some consumers are now expressing “to highlight their identity after being hidden from society for so long”. The formulations are designed, Surfachem said, “so that consumers can be bold, unique and celebrate their true natural beauty and identity”.
