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Firmenich opens 'Studio Guangzhou'

Firmenich has formally opened its new customer experience studio in Guangzhou, its first integrated sensorial centre in southern China

Firmenich has formally opened its new customer experience studio in Guangzhou, its first integrated sensorial centre in southern China. During this, the company said, “guests were invited on a sensory voyage of discovery via the studio’s Diffusion Booth, its Ideation Lab, and on-site evaluation and creation facilities”.

Studio Guangzhou is part of a network of manufacturing, innovation, and creation centres in China. It will focus on emerging trends, technologies, and smell and taste experiences, based on Firmenich’s consumer insights. “As a result, customers will be able to co-create tailor-made solutions for the evolving tastes of their consumers, in the form of best-in-class creations and innovations,” Firmenich said.

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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