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Hair solution for full splits reparation

The hair care market is currently undergoing a real revolution as consumers continue clamouring for customised products that fit their own unique needs.

Whether searching for solutions in onthe-go or long-hair care, or to the challenges posed by today’s limited access to salons driven by the coronavirus pandemic lock-down, consumers want answers to their long-term health and beauty needs.

Products that simply wash or condition are no longer enough for consumers, demonstrating a need for upgraded care and personalised hair care routines similar to custom skin care regimens. In response to this growing demand, formulators now make legitimate claims around nourishment, moisturisation or anti-pollution, just like those found in products on the skin care market. Consumers have become aware they can find a personalised routine for achieving wellgroomed, shiny hair and, ultimately, more perfect hair days. This trend is giving rise to a multitude of new products, routines and usage occasions that correlate to their specific hair care needs.

Beyond this push toward more personalised beauty routines, other trends in

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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