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Hair solution for full splits reparation

The hair care market is currently undergoing a real revolution as consumers continue clamouring for customised products that fit their own unique needs.

Whether searching for solutions in onthe-go or long-hair care, or to the challenges posed by today’s limited access to salons driven by the coronavirus pandemic lock-down, consumers want answers to their long-term health and beauty needs.

Products that simply wash or condition are no longer enough for consumers, demonstrating a need for upgraded care and personalised hair care routines similar to custom skin care regimens. In response to this growing demand, formulators now make legitimate claims around nourishment, moisturisation or anti-pollution, just like those found in products on the skin care market. Consumers have become aware they can find a personalised routine for achieving wellgroomed, shiny hair and, ultimately, more perfect hair days. This trend is giving rise to a multitude of new products, routines and usage occasions that correlate to their specific hair care needs.

Beyond this push toward more personalised beauty routines, other trends in

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Upcoming Events

in-cosmetics Formulation Summit

Leonardo Royal Hotel, London
29 - 30 November

SCC 75th Annual Scientific Meeting & Showcase

Sheraton NY Times Square (New York)
13-15 December 2021

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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