The sun protection market develops circa. £3 billion sales worldwide, and due to increased consumer awareness and concerns over damage caused by UV exposure, has been growing at a rate up to 5% annually.
Research shows that children are very susceptible to sunburn, and that people of all ages often have a much higher risk of skin cancer and premature aging with increased exposure.
The market for sun care includes a broad range of protection formulations, after-sun treatments and self-tanning products. Supportable claims for UV protection are becoming evermore popular and appear on the labels of nearly all skin moisturizers, anti-aging products, color cosmetics and also hair care products.
Consumers continue to seek optimized, multifunctional products that deliver safe and effective performance coupled with desirable esthetics and sensory effects. Manufacturers are therefore constantly motivated to improve their sun care offer to meet this developing requirement.
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