Glitter company Ronald Britton has launched a new eco-friendly glitter which degrades naturally in the environment.
The new product, Bioglitter (stand K25), is the company’s first step in a journey to cut plastic waste in glitter to zero.
Stephen Cotton, commercial director of the new Bioglitter brand said: “The issue of plastic waste and microplastics is something we’ve been thinking about and working towards tackling in glitter over most of the last decade. We’ve spent several years in research and development and the new Bioglitter product represents the first naturally degradable glitter on the market.”
Bioglitter replaces the use of plastics in the core of glitter with a plant based product, cellulose. This special form of cellulose, unique to Bioglitter, is stable and won’t degrade on the shelf, however once it enters soil, compost or waste water environments, where microorganisms are present, the glitter will naturally decompose.
Stephen added, “Where glitter ‘ends up’ after use, by virtue of its size and diverse number of uses, is not usually in traditional recycling bins. There is a higher probability of it going into landfill from general waste or waste water from bathing. To reach our goal, not only do we feel it’s necessary to make glitter decompose in manmade environments, like industrial composting, it’s also critical that it can biodegrade in the natural environment. We are committed to minimising the impact of glitter on the environment and Bioglitter is our first step on that journey. We are convinced that it will revolutionise the market and demonstrate that there is an alternative way forward. It represents a large step forward towards our goal, containing around 92% less plastic than any counterpart and naturally degradable, so significantly reducing its effect on nature.”
Bioglitter will be investing in a major research and development programme to drive towards the creation of a glitter which is 100% plastic free.
