DSM is daring consumers to change their hair routine with a new range of Tilamar polymers. The company is further expanding into the global synthetic polyquaternium market with the launch of three new conditioning polymer members in its Tilamar range: Polyquaternium-7, Polyquaternium-6 and Polyquaternium-22.
DSM seeks to expand people’s perspectives by providing new and different inspiration, giving them courage to change their daily hair routine by launching a ‘Dare to change your hair routine’ formulation box, with innovative formulations featuring the whole range of DSM’s Tilamar hair conditioning polymers.
