Primient, the world’s first and largest producer of 100 percent bio-based 1,3 propanediol, is expanding its hair colour portfolio with the launch of their new Color Care Collection using its Zemea propanediol.
Building on its 2025 debut, which introduced vibrant, eco-chic colour formulations developed with Zemea propanediol and Sensient Arianor’s water-soluble basic cationic dyes — the brand now takes the next step with a dedicated Color Care line.
These formulations, which include shampoos, conditioners, and scalp sprays, are designed to deepen and deposit colour, boost gloss and shine, combat dryness and damage, and promote scalp health with natural, colour-protecting ingredients.
The Zemea Color Care Collection reflects on the brand’s unwavering commitment to health, safety, and cruelty-free Clean Beauty — delivering formulations that perform without compromise.
For hair colour manufacturers, R&D formulators, and brand designers, these products offer a powerful foundation for creating offerings that preserve colour vibrancy, support hair health, and meet the demands of today’s conscious consumer.
Zemea’s new colour care formulations include:
• Purest Base Clarifying Shampoo
Formulated with Zemea and GLYPURE 70 Glycolic Acid, this shampoo uses Zemea to moisturize the scalp and expand the hair cuticle for better colour deposition. Zemea also serves as an elegant carrier for GLYPURE 70 Glycolic Acid and ultimately for hair dyes, supporting scalp health by removing product build-up, restoring moisture balance and improving circulation.
• Chroma-Cashmere Deposit Shampoo
This creamy and moisturizing shampoo is specifically formulated for damaged or dyed hair, due to the low pH (helping to seal the hair cuticle and retain moisture) and non-ionic surfactant to gently cleanse without stripping colour.
• Silk Infusing Zemea® colour conditioner
This high-performance rinse-off conditioner for textured hair uses Zemea as a plasticizer for the resin and moisturization to hair and scalp, with other ingredients including 5% Glycolic acid (GLYPURE 70) which provides moisturization, heat protection, manageability, and lubricity; natural quat-free emulsifier/conditioner (AminoSensyl HC) to weightlessly strengthen hair; and starch polymer (TEXTURLUX Rheo) to impart a soft texture while stabilizing the formulation.
• Satin Strands Stay In Treatment
This luxury leave-in conditioner for textured hair combines Zemea, GLYPURE 70, AminoSensyl HC and TEXTURLUX Rheo for soft, healthy, and moisturized hair.
• Vervain Vitality Scalp Serum
This scalp serum provides triple-action moisturization while improving scalp circulation and nourishing hair follicles, and is specifically designed for those with textured hair.
• Oil-Free Scalp Oil
The oil-free scalp treatment is used pre-shampoo to hydrate and restore moisture balance for dry scalps with Zemea’s triple hydration.
• Clear Scalp Spray
Zemea works with Glypure to provide immediate and sustained moisturization in a completely oil-free platform for the ultimate in scalp health.
