Nearly half of Americans are still skipping sunscreen, according to a survey of more than 1,000 adults by the American Academy of Dermatology (AAD).
The AAD found that despite knowing that unprotected sun exposure contributes to skin ageing, many Americans are not taking preventive measures to protect themselves.
While 73% use products or procedures to prevent premature ageing, only 56% use sunscreen regularly and just 20% do so on cloudy days.
Nearly one in four Americans do not know sun care helps prevent early ageing, the AAD said.
“Many people realize that sun exposure contributes to skin ageing, yet there is a significant gap in understanding how to prevent it," added Elizabeth Houshmand, a board-certified dermatologist in Dallas, Texas.
“Sunscreen is one of the most effective tools we have to slow premature ageing, and unfortunately this survey shows that many Americans either don't use it regularly or don't realize its full benefits.”
More than two in five Americans are unaware of sunscreen's full benefits, including its ability to prevent skin cancer, dark spots, and premature ageing, according to the survey.
Unprotected sun exposure is the most preventable risk factor for skin cancer, the most common form of cancer in the United States.
Additionally, without sun protection, skin damage can accumulate over time; this can lead to freckles, age spots, and wrinkles.
Unfortunately, many adults are already noticing signs of sun damage according to the survey.
Four in ten adults report wrinkles or dark spots they believe are from sun exposure, and of these, 68% are bothered by the changes to their skin.
“Protecting your skin from the sun every day - rain or shine - is essential to preventing wrinkles, dark spots, and even skin cancer,” said Dr. Houshmand.
