Alchemy Ingredients has launched Elastoblur, at in-cosmetics Global 2025 on stand 3A51, a new natural ingredient to deliver a soft-focus effect to the skin - without the need for synthetics or silicones.
A mattifying and blurring ingredient, Elastoblur smooths fine lines and wrinkles, leaving skin with a naturally matte, powder-soft finish.
Based on a creamy, moisturising balm and a blend of blurring and light scattering natural powders, this ready-to-use blend can achieve anything from a light blurring effect to complete matte coverage – simply by adjusting the usage level.
It can easily be incorporated into any emulsion or balm base - or even used on its own as a balm-to-powder product. Compatible with most ingredients, it creates luxurious textures every time with no pilling, whitening or stickiness.
“Elastoblur is an exciting innovation for formulators looking to achieve this kind of ‘soft focus’ effect naturally,” said Caroline Recardo, Technical Director at Alchemy Ingredients. “As with the rest of our range, it was designed specifically to provide a natural alternative to synthetic ingredients – whilst being just as effective and easy-to-use”.
Suitable for use in both skin care and cosmetics, it works especially well in eye creams, concealers, primers and foundations where a powdery after feel is desired. Discover a host of formulation ideas on Alchemy’s website.
