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Seppic skincare formulations tap social media trends

Seppic has taken the wraps off In Real Life Beauty, a collection of six skincare formulations designed to be visually appealing on screen and highly sensorial when applied.

The formulations are based on social media trends on texture and are aimed at helping the beauty industry seize upon this opportunity.

Two key formulations highlight Seppic expertise in sensoriality; Elastic Stretch cream is inspired by the hashtags, #koreanskincare and #snailmucin.

It is a 98.4% natural face cream with a stringy texture, slime-like viscous appearance with hydrating and anti-ageing benefits.

Elastic Stretch is made using Solagum AX (INCI: Acacia Senegal Gum and Xanthan Gum) for viscosity and the stringy effect, and Fluidifeel Easy (INCI: Lauryl Glucoside and Myristyl Glucoside and Polyglyceryl-6 Laurate) for its emulsifying action, creates the particular texture.

Meanwhile, Whipped-Up body cream has a firm but melting texture and takes its inspiration from the #whippedbodybutter hashtag.

Whipped-Up is a rich body cream with short and long term moisturizing benefits made with Sepimax Zen (INCI: Polyacrylate Crosspolymer-6) and Easynov (INCI: NCI: Octyldodecanol and Octyldodecyl Xyloside and PEG-30 Dipolyhydroxystearate) to create an airy and creamy texture.

In addition, Lanol P brings consistency, and Emogreen L19 (INCI: C15-19 Alkane (Plant-based & Renewable) gives a light and creamy feel during application.

The other four formulations are No Filter face mask, Scoopable jelly shower gel, Make Me Melt makeup remover balm, and Flash Radiance cream.

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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