Seppic has taken the wraps off In Real Life Beauty, a collection of six skincare formulations designed to be visually appealing on screen and highly sensorial when applied.
The formulations are based on social media trends on texture and are aimed at helping the beauty industry seize upon this opportunity.
Two key formulations highlight Seppic expertise in sensoriality; Elastic Stretch cream is inspired by the hashtags, #koreanskincare and #snailmucin.
It is a 98.4% natural face cream with a stringy texture, slime-like viscous appearance with hydrating and anti-ageing benefits.
Elastic Stretch is made using Solagum AX (INCI: Acacia Senegal Gum and Xanthan Gum) for viscosity and the stringy effect, and Fluidifeel Easy (INCI: Lauryl Glucoside and Myristyl Glucoside and Polyglyceryl-6 Laurate) for its emulsifying action, creates the particular texture.
Meanwhile, Whipped-Up body cream has a firm but melting texture and takes its inspiration from the #whippedbodybutter hashtag.
Whipped-Up is a rich body cream with short and long term moisturizing benefits made with Sepimax Zen (INCI: Polyacrylate Crosspolymer-6) and Easynov (INCI: NCI: Octyldodecanol and Octyldodecyl Xyloside and PEG-30 Dipolyhydroxystearate) to create an airy and creamy texture.
In addition, Lanol P brings consistency, and Emogreen L19 (INCI: C15-19 Alkane (Plant-based & Renewable) gives a light and creamy feel during application.
The other four formulations are No Filter face mask, Scoopable jelly shower gel, Make Me Melt makeup remover balm, and Flash Radiance cream.