INTERVIEW: Trends, blends and the metaverse

Arnita Wofford is the global marketing and technical director for beauty & personal care at Univar Solutions, the Illinois, USA-headquartered chemical and ingredients distributor and provider of value-added services. Here, Paris-based Arnita shares her extensive industry insight on the latest personal care trends with editor Tim Probert

Tim Probert (TP): What are the hot trends in personal care right now?

Arnita Wofford (AW): A huge trend is sun care being part of personal care. It’s not an ancillary product, it’s not a seasonal product or a vacation product. You’ll find SPF protection in hair care, you’ll find it in all types of textures and formats, especially sprays. 

The consumer is demanding high-performance sun care and this is across the board whether you’re in the UK, US, in Europe, or in Latin America. They want high protection but they will not compromise on texture anymore. Consumers now expect sun care to feel like a skincare product. Having a really good non-whitening sun care that is easy to apply with a silky and luxurious texture is a must. 

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