Lubrizol to unveil ‘Beautyversalism’ vision at in-cosmetics Global

Lubrizol Life Science Beauty (LLS Beauty) will unveil its new ‘Beautyversalism’ vision at in-cosmetics Global this month.

Attendees are invited to stop by stand #N50 to discover the company's new vision, which is designed to empower brands to envision the future paths of beauty.

The vision is brought to life in a new collection that merges the trends of ‘Reinventing Beauty, Beyond Naturals’ and ‘Direct to Technoscience’.

The collection features upcoming holistic beauty routines that match the emerging consumers’ needs and addresses sustainable and true solutions in skin aging, hair care personalization and skin cleansing gestures, while revealing innovative textures and product formats.

Attendees will also get a first look at a new active ingredient that was born out of the need to create a ‘prejuvenating’ solution for consumers who are looking for preventative options to slow down the signs of aging without compromising their authenticity.

Additional ingredients being showcased include Sensomer Tara polymer – a multifunctional, natural film former and thickener for skin care and hair care applications, and SilSense Bio 5 emollient – a naturally derived, biodegradable, highly pure and volatile emollient to be used as a silicone alternative to Cyclopentasiloxane D5 in leave-on applications.

The trade show takes place at Fira Barcelona Gran Via from 28-30 March.

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