Bioactive peptides for hair restructuring and hair plex

Italian cosmetic active producer Kalichem explains how bioactive peptides represent an ideal solution to promote plex, restructuring, hydration, combing improvement, volumising, detangling, antistatic, conditioning, and luminosity effects in hair care

Faced with the continuous evolution of the global cosmetic market, the hair care industry continues its growth supported by a marked extension and diversification of claims and consumer needs, as well as by the growth of expanding economic realities.

Recent market research identifies emerging economies such as India, Indonesia, Brazil, South Africa, Colombia and China with extremely high CAGR (compound annual growth rate) values linked to the development of hair care products

More mature markets such as USA, Japan, UK and France are instead set for growth in the per capita economic value of hair care products. The raising of the quality of hair care products plays a decisive role in such context, mainly in connection to the diversification of marketing claims, closely linked both to ethical issues and to the increasing consumer needs. 

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.

Latest Issues

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024