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Barentz International acquires US outfit Viachem

Dutch speciality ingredients distributor Barentz International has acquired US counterpart Viachem.

The Viachem team will continue to be led by Mike Efting, Viachem’s president and founder, and its offices will remain in Plano, Texas and Augusta, Georgia.

Barentz said by combining a dedicated market research function and digitally enabled sales and marketing capabilities, Viachem represents a market growth engine for the former and its principal suppliers.

Viachem, it says, has in-house market development function to identify, research, and qualify market opportunities for new and existing product lines, as well as digital marketing capabilities to drive targeted customer development efforts and lead qualification.

In addition, it has a technical sales team that utilizes a systematic sales process to identify new market opportunities and provide customers with a high-touch service model, plus a portfolio of blue-chip product lines that are synergistic with the Barentz portfolio.

“Viachem has developed sales and marketing capabilities that are unique in the industry and we’re thrilled to welcome Mike and his team into the Barentz organization,” said Hidde van der Wal, group CEO of Barentz.

“By combining these capabilities with Barentz’s global scale, technical expertise, and extensive digital infrastructure, we see significant opportunity to expand market share for our customers and principal suppliers,” he added.

See more about Barentz

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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