Uncovering Asia-Pacific beauty secrets in Bangkok

in-cosmetics Asia, the leading event in the Asia-Pacific region for personal care ingredients, returns to BITEC in Bangkok on 1-3 November. Taking place in Thailand for the first time since the pandemic, the event provides a platform to connect the regional and global personal care industry

The global cosmetics market is in rapid ascent. According to Fortune Business Insights, it is projected to hit $415.29 billion in 2028 at a 5% compound annual growth rate between 2021 and 2028. Within this, the Asia Pacific (APAC) region is expected to dominate, valued at $102.55 billion in 2020 and forecast to increase significantly over the next five years. 

This is largely due to increasing urbanisation and improvements in standards of living, as well as a growing number of working women and a rising middle class across the continent. Home to more than 4.3 billion people, the region has become a focal point for beauty business investors and multinationals keen to broker potentially lucrative relationships in the area.

With a reputation for innovation, much has been said about Asia being at the forefront of beauty both in terms of consumer discernment and product development. The Asian beauty regimen, has, after all, been lusted after across the globe for many years.

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