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The skin and its microbiota are one entity

CLR Berlin believe that making ‘microbiome-friendly’ products is a logical line of thinking, but there is a more relevant approach which makes more sense: regarding the skin as an ecosystem

‘Microbiome skincare’ is a booming business. The cosmetic industry is constantly looking for new and exciting claims which resonate with consumers and the skin microbiome claims seem to be its latest favorite topic

The personal care market is awash with products which claim to have a positive influence on the skin microbiota. ‘Microbiome-friendly’ is the most abundant claim made. Although the skin microbiome and its relationship with the human body is not fully scientifically elucidated, younger consumers in particular understand that it plays a pivotal role in the health of their skin.

Indeed, the skin microbiota, as it should properly be called, is important for skin health. This fits the need of health- and wellness-driven consumers, who have an increasingly proactive attitude towards their skin and hair. Statements like ‘Healthy is sexy’ or ‘Health is the new wealth’ are well-known to consumers as well as marke

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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