First ‘digital skincare advisor experience’ in India

Indian platform for fashion brands Myntra has joined forces with Revieve, a “personalised digital brand experience company” for the beauty, skin, health and wellness to launch the Digital Skincare Advisor

Indian platform for fashion brands Myntra has joined forces with Revieve, a “personalised digital brand experience company” for the beauty, skin, health and wellness to launch the Digital Skincare Advisor.

The first of its kind to reach the market, this enables consumers to generate personalised skincare recommendations based on Revieve’s computer vision technology. This analyses over 120 skin metrics input by means of a selfie and questionnaire, to match products and treatments based on their goals and profile data, such as age, skin type and location.

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