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Super-natural: Evolving sustainability in naturals

To increase the sustainability of naturals, the personal care industry should invest in ingredients created using new farming techniques and agricultural methods, says Lake Chemical

The beauty industry has a long history of using naturally-derived ingredients, typically those derived from plants grown via well-established agricultural methods on farms and in fields, in its products. Naturals have been used to enhance the marketing story around products and as the theme for whole ranges and brands.

The beauty industry is driven by innovation and a consumer demand for new concepts and ever more efficacious products. However, sustainability has also become a key area of importance. Consumers have high personal sustainability goals and they expect brands to support them in achieving those goals. More than ever, there is a high demand for transparency and traceability around ingredient sourcing and a commitment from manufacturers to consider their products from cradle to grave

Sustainability encompasses the social and economic aspects of a brand or product, as well as the environmental aspects. The human population is growing beyond the availabl

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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