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BASF hits the road

BASF has introduced Care Creations on the Road, a new, mobile concept in which its technical, marketing and sales experts in the US host outdoor events for customers

BASF has introduced Care Creations on the Road, a new, mobile concept in which its technical, marketing and sales experts in the US host outdoor events where customers can try sample kits, participate in live demonstrations, ask questions and discuss new trends and industry topics.

The first customer visit took place in the North-Eastern US in May, in partnership with regional distribution partner Azelis. Ingredients highlighted on the tour include:

  • Mimiskin, a biodegradable alternative to polymer film formers for sensitive, offering benefits such as pollution protection, breathability, cleansing, hydration and skin radiance
  • PeptAId 4.0, a network of four natural peptides, designed using AI, which helps reduce the visible signs of silent inflammation in hair and skin
  • Naturally Styled, a collection of clean hairstyling formulations with proven results, featuring the synergistic combination of ingredients Hydagen 558P (INCI: Algin) and Rheocare XGN (INCI: Xanthan gum)

See more about BASF Personal Care and Nutrition GmbH

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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