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New visual identity for fragrance company

CPL Aromas unveiled its new visual identity. The refresh is immediately seen in the company’s new website and social media channels, with stronger highlights on CPL Aromas’ expertise, sustainability stance and core values and principles.

 “As we entered 2021 and our 50-year anniversary, we took some time to reflect on where CPL Aromas has come from, and where we’re going as a company,” said Chris Pickthall, CEO of CPL Aromas. “It felt like the right time to refresh the brand’s visual identity and launch our new website, to clearly show what we stand for and the values which have brought us here”.

The new look features what the company calls “the Playful Square” ­– a play on CPL Aromas’ logo. The refreshed website and social media channels will celebrate CPL Aromas’ history by looking back on the company’s milestones over the decades, and peeking into the future ahead.

 Alejandro Massalin, Brand and Marketing Director for the company, said: “While developing the new visual identity, it was important for us to remember what brought us here in the first place. As our brand logo and amazing purple colour stay the same, so does our commitment to great customer service, our independence and our family origins and pride. This new look will only help us to showcase them better.”

See more about CPL Aromas

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Upcoming Events

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Global 2021 - Barcelona

Fira Barcelona
5 - 7 October 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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