Guerlain becomes member of UEBT
The non-profit Union for Ethical BioTrade (UEBT) has announced that luxury French brand Guerlain has achieved membership in UEBT, representing a commitment to sourcing its ingredients from nature with respect for people and biodiversity.
Guerlain now joins seventy other companies that are part of UEBT, sourcing their ingredients in line with the UEBT Ethical BioTrade standard. These companies are involved in natural ingredient supply chains in the food, cosmetics and natural pharmaceutical sectors.
“It is wonderful to see such an important and iconic French brand signal their commitment to ethical sourcing. By committing to improving how their suppliers collect and grow ingredients from nature in line with our internationally recognised standard, Guerlain is at the forefront of their sector. They are responding to the ever-rising expectations of consumers today that brands should protect biodiversity and the communities where raw materials are harvested,” said Rik Kutsch Lojenga, UEBT’s executive director.
“Gaining UEBT membership was a crucial step for us, and in line with our commitment to biodiversity. Since 1828 nature has been the source of inspiration for Guerlain products, so we are proud to share with consumers that we have an independently verified commitment to align our sourcing with a standard that covers important social and environmental issues we all care about,” said Cecile Lochard, Guerlain’s chief sustainability officer.