Anti-pollution has been one of the major success stories in skin care over the past five years.
Originally a trend that emerged from the heavily-polluted megacities of Asia, in particular China, it swiftly grew in popularity as consumers realised that nearly all cities in the world had issues with pollution, and peoples’ skin health (among other things) was being compromised as a result.
After initially focusing on industrial and vehicle pollution, focus has steadily spread to a wider range of pollution sources; from indoor pollution caused by furnishings to blue light radiating from laptop and phone screens. Awareness that modern life is full of unseen dangers has surged, and the ongoing coronavirus pandemic has only served to heighten this concern
Anti-viral ingredients
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