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A natural approach to personal care formulation

In today’s world, cosmetic formulators are regularly being tasked to create new and exciting products while using the same old ingredients over and over again.

This can be very challenging on the natural front considering that today’s consumers have unprecedented access to information through many different social media outlets and basic word of mouth.

Consumers are becoming self-educated about the ingredients which comprise many of the products they buy, to include both cosmetics and personal care items. Consumers are attracted to phrases and claims like; ‘natural’, ‘organic’, ‘responsibly sourced’, ‘eco-friendly’, ‘sustainable’, ‘vegan’, but still, most importantly – ‘effective’.

Waxes are well positioned to introduce highly effective sensory and functional benefits to formulations alongside an attractive natural ingredient story. There is a wide variety of natural waxes that offer a range of different properties to enhance skin-feel, binding, and moisturising benefits among many other attributes.

For example,

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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