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Multicultural hair conditioning

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At in-cosmetics in Hamburg, Germany, Croda Inc announced the launch of a new conditioning agent, Crodazoquat MCC (MultiCultural Conditioning), designed to address the expanding market need for multicultural conditioning and damage repair for a diverse range of hair types.

The company noted that the broad regulatory acceptance of Crodazoquat MCC will enable globally-acceptable formulations. In the hair conditioner market, the Asian and Hispanic populations are rapidly expanding, outpacing the overall growth median. Croda explains that consumers around the globe have a need to repair damage caused by colouring, chemical treatments and heat-styling, creating a market need for multicultural conditioning agents. Using its technological expertise in creating conditioning ingredients, the company has developed Crodazoquat MCC specifically to offer conditioning benefits across a wide range of hair types that have heat and chemically-induced damage. Croda notes that extensive testing data showed improvements on damaged hair of various ethnicities, indicating that Crodazoquat MCC would be well-suited for both products targeted to specific demographics as well as universal global applications.

Croda states that Crodazoquat MCC offers formulators the flexibility to create products that will effectively improve attributes such as feel, manageability and appearance of hair types among a broad range of ethnicities. In addition Crodazoquat MCC is vegetable-derived and has broad regulatory acceptance, including in China where it is IECIC and IECSC listed, to facilitate use in global applications.

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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