A new ingredient launched by Provital promises global protection and resistance for shiny and healthy hair.
The hair is exposed on a daily basis to many aggressions and the cuticle, hair’s protective shield, is altered which then means that the inner substance made of proteins and lipids can be seriously damaged, leading to a loss of its qualities. Keracyn is obtained from artichoke, very rich in hydroxycinnamic derivatives, which prevents the opening of cuticle scales and preserves the hair fibre integrity. Ex vivo tests demonstrate that the proteins and the lipids are protected and that any hair type keeps its shine and is more resistant and disciplined.
