Bangkok trade show to feature inaugural Fragrance Zone

The 2026 edition of the in-cosmetics Asia trade show in Bangkok, Thailand will feature a new Fragrance Zone, in what is expected to be its biggest ever event.

Show organiser RX Global said over 770 companies are expected to attend the event on 3-5 November at the Bangkok International Trade & Exhibition Centre (BITEC).

The inaugural Fragrance Zone reflects the rapid growth of the Asia-Pacific region’s $5 billion fragrance ingredients market.

The dedicated zone will explore the multiple facets of fragrance through immersive experiences and the show's first-ever Fragrance Awards.

Visitors can discover and test fragrance prototypes at the interactive Scent Bar, and explore ‘Evolution of Fragrance’, an immersive experience tracing fragrance’s origin, its role in beauty today and the innovations shaping its future.

Fragrance is just one part of a wider shift towards multisensory product development. Brands are creating formulations that engage consumers through texture, fragrance, colour and emotional wellbeing.

Reflecting this, in-cosmetics Asia 2026 will spotlight the multisensory ingredients and technologies enabling formulators to create products that resonate on both a functional and emotional level.

Sarah Gibson, event director at in-cosmetics Asia, said: “Asia-Pacific is shaping the future of beauty. From South Korea’s leadership in biotechnology to Japan’s pioneering work in fermentation science, the pace of innovation is redefining what’s possible in personal care.”

“Home to around 60% of the world’s population and set to become the world’s largest consumer market within the next decade, Asia-Pacific has never been a more exciting place to discover emerging ingredients, technologies and trends,” she added.

The 2026 edition of in-cosmetics Asia will be co-located with COSMEX, ASEAN’s leading manufacturing, packaging and OEM/ODM exhibition for personal care and dietary supplement products.

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