Iberchem has unveiled Vernova Pure Pro, a significant advancement in its biodegradable malodour-neutralizing technology, Vernova Pure.
The upgraded fragrance technology delivers advanced odour control, enhanced fragrance integration, and greater creative flexibility, positioning itself as a key innovation in the new era of Iberchem’s malodor control fragrance creation.
With this enhanced version, the company seeks to build on that success by addressing some of the original technology’s limitations.
The new technology will allow products to deliver superior odor-neutralizing performance and allow perfumers to explore a more diverse array of scents.
“This innovation will enable us to provide a more precise and integrated approach to malodour control, offering our clients premium and customized olfactory profiles and enhanced fragrance neutralization performance, all in one solution,” said Manuel Serna, Team Research Leader in Iberchem’s Technologies Department.
Vernova Pure, launched by Iberchem in 2023, is a biodegradable malodor-neutralising fragrance technology designed to replace the company’s standard NeoPure.
It provides improved efficiency and a lower environmental impact, degrading by at least 60% within 28 days and continuing to break down thereafter, in accordance with OECD standards.
Alongside the launch of Vernova Pure Pro, Iberchem has introduced O-DOOR, a digitally integrated platform engineered to deliver a flexible and high-performance solution for malodor management and fragrance creation.
This system merges advanced malodor detection and neutralization technologies with data-driven tools to support precise formulation and expanded olfactive design.
This integrated approach provides perfumers with a robust database and technical framework, enabling the development of more effective, targeted, and sophisticated fragrance solutions.
