Biotech outfit Curie Co has signed up TCR Industries as the exclusive distributor for its Curamina hair care active in the western and southwestern United States.
The Durham, North Carolina maker says Curamina is a dual action ingredient for holistic hair care designed to work with protein ingredients; it creates essential peptide bonds to support hair health and delivers long-lasting film-forming properties.
Liz Streland, sales director at TCR Industries, said: “We are thrilled to add Curamina to our portfolio of innovative hair care actives.
“Its biotech nature and unique bond-building capabilities align with the needs of the hair care market, unlocking new benefits for both brands and consumers.”
Curie Co strategy and business planning lead James Croonenberghs added: “We are excited to partner with TCR Industries, leveraging their deep expertise, history, and customer-centricity to help Curamina reach new customers.
“Their reputation for delivering innovative, high-quality ingredients to the market aligns perfectly with our mission to provide science-driven solutions that meet brand and consumer demands for efficacious and planet-conscious solutions.”
