Innospec explores low pH formulations that help to maintain hair hydration by improving moisture retention and preserving the structural integrity of the hair fibres. By maintaining a closed cuticle to promote moisture retention, acidic shampoos help extend the life of hair dye and improve the overall health of colour-treated hair
Citrus fruits and natural fruit extracts have been used in hair cleansing for as long as records have been around. Claims, such as moisturising, restoring strength, shine and healthy hair have typically been associated with these natural extracts.
These traditions and wash habits have stood the test of time, but is there any truth in these long-standing practices? Well, it turns out there is! In this article, we explore the science behind the mythology.
The science behind hair care products, particularly low pH acid shampoos, is rooted in the interaction between hair fibres. Citric, ascorbic and tartaric acids are just some of the organic acids commonly found in fruits, wine and natural fruit extracts.
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