Ingredion describes a naturally derived, non-GMO, readily biodegradable, Halal and Kosher hair care ingredient that helps bridge the gap between synthetic ingredients and “free-from” product claims.
Today’s hair care market is dominated by products from shampoos to conditioners and styling products for daily use with multiple functionalities. Based on a beauty and personal care survey conducted by Innova, consumers are willing to invest in effective hair care solutions and 60% of consumers globally prefer one product over multiple products and steps when it comes to hair care.
Five highly praised functions in hair care are moisturizing/hydrating, repair and strengthening, anti-frizz, softening and shine.1
High-performance hair care involving the five functions mentioned above has generally been associated with synthetic conditioning polymers. However, today's climate has opened the door for more natural, functional ingredients, leaving formulators questioning: Can plant-based ingredients achieve the performance of traditional conditioning polymers?
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