Ichimaru Pharcos introduces cashmere-derived hydrolysed keratin developed for repairing cuticle cell membrane complex in response to the increasing need for measures against daily damage as well as its repair action
Daily damage to human hair can be broadly classified into chemical damage caused by perming and hair colouring agents as well as damage caused during daily life. Chemical damage occurs as a result of altering chemical structures, such as disulfide bonds, in hair keratin using agents. This causes extreme damage with a single procedure, and it damages deep parts of hair.
On the other hand, the damage received during daily life is damage from ultraviolet rays, physical damage from washing hair, as well as thermal damage from using a hair dryer or curling iron. In this case, damage basically accumulates in the part close to the surface of the hair. While considering hair care, these two types of damage must be addressed.
In recent years, the need for chemical procedures tends to be expanding. However, the importance of measures against daily damage is relatively increasing as less invasive techniques are becoming more common due to technological advances.
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