A global consumer journey in scalp care

Rahn describes an active ingredient that targets a disbalanced scalp microbiota, an oily and sensitive scalp, providing relief from scalp discomfort

The scalp is the base for good hair growth, which is one of the most distinctive trait of personal identity and style. Therefore, one should think that the scalp would be the first beneficiary of attention and care. This may have been the situation in ancient times when both Indians and Egyptians were using oils for massaging the scalp.1

In recent decades, unfortunately, there has been less focus on this small but important part of the body. Indeed, scalp care is just now starting to establish itself in the hair care category and is gaining more importance on a global base. There is even a tendency in the market to create a full beauty routine dedicated to the scalp.

All this renewed interest is mainly due to a change in consumers' needs. Consumers nowadays have an increasing interest for health and wellness, which is aligned with an increased interest for scalp care.2

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.

Latest Issues

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024