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Lubrizol launches ‘phygital’ peptide to tackle wrinkles

Lubrizol Life Science Beauty (LLS Beauty) has unveiled Uplevity e-Lift peptide, which is inspired by microcurrent devices that mimic the benefits of electrical stimulation on the skin for an upper face lifted appearance and reduced visibility of wrinkles.

The tetrapeptide is said to blur the lines between physical and digital to mimic the effects of microcurrent devices on the skin.

This ‘phygital’ aesthetic emphasizes facial sculpting and is achieved by reshaping the face, raising the cheekbones and bringing increased attention to the eyes.

Lubrizol says the Uplevity e-Lift peptide helps achieve this phygital aesthetic by mimicking the effect of microcurrent devices on the skin.

In vitro, the result is increased collagen contraction and improved mitochondrial function, resulting in firmer skin and better muscle tone, similar to microcurrent stimulation.

After one month of treatment with the active ingredient, volunteers achieved a microcurrent-like upper face lifted appearance via a ‘triorbital’ skin lift (supraorbital eyebrow and eyelid lift, orbital crow’s feet lift, and infraorbital upper cheek lift).

Volunteers also presented a minimized appearance of wrinkles and a 13.1% reduction in wrinkle length in seven days, comparable to a commercial microcurrent device.

See more about Lubrizol Advanced Materials Europe BVBA

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Upcoming Events

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

in-cosmetics Asia 2023

BITEC, Bangkok
7 - 9 November

Plastic Waste Free World Europe 2023

Koelnmesse, Cologne, Germany
08-09 Nov 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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