Lubrizol launches ‘phygital’ peptide to tackle wrinkles

Lubrizol Life Science Beauty (LLS Beauty) has unveiled Uplevity e-Lift peptide, which is inspired by microcurrent devices that mimic the benefits of electrical stimulation on the skin for an upper face lifted appearance and reduced visibility of wrinkles.

The tetrapeptide is said to blur the lines between physical and digital to mimic the effects of microcurrent devices on the skin.

This ‘phygital’ aesthetic emphasizes facial sculpting and is achieved by reshaping the face, raising the cheekbones and bringing increased attention to the eyes.

Lubrizol says the Uplevity e-Lift peptide helps achieve this phygital aesthetic by mimicking the effect of microcurrent devices on the skin.

In vitro, the result is increased collagen contraction and improved mitochondrial function, resulting in firmer skin and better muscle tone, similar to microcurrent stimulation.

After one month of treatment with the active ingredient, volunteers achieved a microcurrent-like upper face lifted appearance via a ‘triorbital’ skin lift (supraorbital eyebrow and eyelid lift, orbital crow’s feet lift, and infraorbital upper cheek lift).

Volunteers also presented a minimized appearance of wrinkles and a 13.1% reduction in wrinkle length in seven days, comparable to a commercial microcurrent device.

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