Spanish cosmetic active ingredient producer LipoTrue has opened a direct sales channel in Italy.
LipoTrue’s efforts in the country will be spearheaded by Italy sales manager Francesco Porrini, who previously worked in personal care for Jeen and Bionap.
“This fruitful cooperation with Italian customers will help LipoTrue to continue providing innovative concepts and ideas to the Italian market for the years to come,” he said.
Before now, LipoTrue served the Italian market through local distributor Prodotti Giani.
LipoTrue believes the direct approach will allow it to better understand the specific needs of Italian customers and work closely to develop exceptional products.
“Italy is a market with a rich tradition and passion for high-quality cosmetics. By becoming direct suppliers in Italy, we are able to supply cutting-edge active ingredients and innovative solutions directly to manufacturers and industry professionals in this country,” the Barcelona firm said in a statement.