Industry pioneer and Founder of Chemidex/Innovadex (now UL Prospector) Bruce Ianni has joined Knowde to help lead its go-to-market strategy.
Knowde is a digital customer experience platform for ingredients, polymers, and chemistry.
Ianni is a 20-year chemical industry veteran who founded Chemidex/Innovadex in the early 2000s to connect industry suppliers and buyers online.
Before founding and leading Innovadex, he spent eight years with Noveon Specialty Chemicals as an applications chemist and sales representative.
“Bruce launched the industry’s first wave of digital innovation at UL Prospector, and now he’s joined Knowde to finish what he started,” said Ali Amin-Javaheri, CEO of Knowde.
“Knowde is leading the next phase of our industry’s digital journey by accelerating transformation for suppliers and distributors alike. Bruce is aligned with our vision and sees Knowde as the future of our industry.”
Ianni said: “I’m joining Knowde at a time when the digital channel is more critical than ever for our industry.
“Ali and the leadership team have an ambitious vision to bring suppliers, distributors, and their customers into the digital world, and I am excited to continue what I started at UL Prospector with Knowde — the new industry leader.”