Geltor has launched NuColl, a vegan alternative to animal-derived collagen for hair styling and manageability.
The California firm says the protein ingredient improves hair smoothness, frizz and volume control, curl definition, and split end mending.
NuColl is manufactured using a proprietary precision fermentation process with consciously sourced, plant-based inputs.
Compared to traditional marine collagen, NuColl delivers superior purity, quality, and consistency, with a traceable and transparent supply chain.
Geltor offers commercial-scale volumes in powder form to reliably meet the demand of beauty and personal care customers of all sizes on global basis.
“Evaluated and studied across a variety of hair types, NuColl is considered suitable for all hair types, providing best performance on textured hair,” a spokeswoman said.
“Odourless and colorless, NuColl is easy to formulate in a range of hair applications and formats,” she added.
NuColl is certified vegan, cruelty-free, halal and non-GMO, as well as certified readily biodegradable and USDA BioPreferred.