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Revitalising hair beauty with aminosilicones

Since the pandemic, consumers have adopted new trends such as do-it-yourself beauty care and demanding high-performance hair care products that can achieve similar result as in a salon. BRB Silicones looks at how its aminosilicones are specially developed in response to meet this demand to provide multi benefits in conditioning, colour protection, hair shininess, hair manageability and hair smoothness

In today’s competitive personal care market, consumers are demanding more when it comes to hair care products. Consumers value strong, shiny and full-bodied hair as healthy hair 1

To meet these requirements, the hair care industry develops innovative products with protection and moisturisation claims, which have become important functionality claims in many hair care products, ranging from shampoo to conditioning and styling.

Importance of hair protection & moisturisation

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Upcoming Events

76th Annual Scientific Meeting & Showcase

JW Marriott LA Live, Los Angeles, California
12 - 14 December 2022

PCHi China 2023

The China Import and Export Fair Complex, Guangzhou
15-17 February 2023

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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