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Interview: Tatiana Kalman, head of BASF Personal Care Europe

Tatiana talks to Personal Care Global editor Tim Probert about how the world’s biggest seller of personal care ingredients plans to stay ahead of the chasing pack

In July, Tatiana Kalman became head of BASF’s Personal Care Europe regional business unit and managing director of BASF Personal Care and Nutrition GmbH located in Monheim, Germany. Here, Tatiana talks to Personal Care Global editor Tim Probert about how the world’s biggest seller of personal care ingredients plans to stay ahead of the chasing pack.

TIM PROBERT (TP): You are Brazilian and led BASF Care Chemicals in South America for three years. What did you learn about the personal care industry in that region?

TATIANA KALMAN (TK): Firstly that it is a really fast-moving market. In terms of innovation it is usually in front of other markets so speed is extremely important. I also learnt that customers there demand a customised approach or customised solutions.  

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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