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Dr Craft replaces microplastics in cosmetics with ground avocado seeds

UK green beauty brand Dr Craft is harnessing ground avocado seeds in its beauty products as a replacement for plastic microbeads.

After three years of research, development and product testing, South African avocado supplier Westfalia Fruit’s UK business is supplying the seeds for use as a part of a range of cosmetics.

These include a Dr Craft body scrub using avocado seeds as the exfoliant, which will launch in this autumn, with additional products currently being developed.

The project has involved several UK universities, including Leeds and Kingston, to verify and validate the use of avocado seeds.

“The extraction process is very complex, but with perseverance a perfect particle size and process was discovered to work within a cosmetic body scrub as the replacement for microbeads,” said Johnathan Sutton, Group Safety & Environmental Executive at Westfalia Fruit.

Dr Craft said the inclusion of avocado seeds in beauty and cosmetics opens a new, higher value alternative.

 “With a focus on green chemistry, our previous research looked at extracts from wine industry grape waste and citrus peels in a number of different products, but the more we studied avocados the more interesting and exciting it became.” said Professor Richard Blackburn, co-founder of Dr Craft.

The new Avocado Dr. Craft range has demonstrated proof of concept that the versatile fruit can be used not only in food but also as a replacement for microplastics within cosmetics, with a plethora of other workstreams in the process of development for use within a wide range of industries, the brand added.

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Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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