Global manufacturer of ingredients for personal care Innospec has taken the wraps off its Blue Ocean range of sustainable formulation concepts.
The formulations include paper pocket cleansing sheets, bubble dough cleansing putty, refill & reuse pills, powders, and pods.
Innospec said the Blue Ocean range was designed by its marketing and technical teams to “totally transform the way formulators think about sustainable formulating”.
“Here at Innospec, to us, Blue Ocean represents creative thinking and innovative formulation development for a sustainable future,” the company said.
“Consumer demand for a sustainable, effective product is growing and the Innospec team want to make it simple for consumers to adopt a sustainable beauty routine,” it added.
Innospec has produced a series of TikTok videos to highlight the new Blue Ocean range of sustainable formulations.